The art industry can be a difficult market to break into. As art continues to rise in popularity and scarcity becomes more prevalent, more collectors and galleries alike are searching for new and upcoming artists on the rise.
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As a first-time art investor, it’s imperative to understand the current global art market landscape. With $64.1 billion in total sales during 2019 and a drop by 22% in 2020 (50.1 billion), the global art economy is slated to bounce back this year. On a global scale, art is comparable to wine; it increases in value as it ages.
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The world as we know it has changed forever. Through the pandemic, an emergence and ultimate rebirth of creativity have become imminent in the form of NFTs. This is a marketplace for art unlike any other, where inspired creators around the world auction individual pieces of their work for values few could have ever imagined.
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Avant Gallery, a contemporary art gallery based in Hudson Yards, New York & Miami, is currently featuring the ‘Nothing to See’ & ‘Black is a Color’ collections by Tim Tadder.
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Tim Tadder often creates bold and fearless work. His recent imagery for Manscaped’s Refined cologne presents a high-end, artful take on this men’s lifestyle product. Here is his blog post detailing the assignment.
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When primary colors are mixed at equal parts, black is ultimately the precipitating color. During the process, an imperial display of tones appears in the swirling to mirror powerful structure & emotion from the subjects. At a crucial time for the nation to unite, I hope this collection encourages empathy, unity & a non-binary view of race. Black is a color challenges one to see past profiling & foresee the beauty that is capable of elevating the human experience. Black is a color demands that we look past skin tone, & into beautiful, infinitely complex humans.
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Hyperice was looking to rebrand their company’s look & feel to put forth a high-level, premium, & upscale scientific based product that reflects the dedication to innovation & technology in the recovery space. It was the first shoot after they acquired the Normatec brand, so they needed to find a way to incorporate the new brand with their current innovation.
Advertising photography involves a complex set of processes for creatives & the crew behind the shoot. The pre-production for a high-level photoshoot or advertising campaign can be a daunting task if you’re not fully prepared. Here are some tips to get you motivated for your next photoshoot!
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Health care professionals across the nation have been facing the descent of the COVID-19 pandemic with unwavering vigilance & grace. While the president has moved on, encouraging millions to follow suit, there are still tens of thousands of heroic frontline health care workers putting it all on the line for others. The selfless sacrifices of these health care professionals are truly admirable & our team was grateful to be at the forefront to capture raw content & powerful perspectives.
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We recently produced a Nike Women's Sculpt Icon Clash fitness shoot implementing the highest COVID-19 safety protocols on set. This particular shoot was done on the first day we were allowed to be open, essentially at the start of phase three of re-opening in California.
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As we slowly move out of sheltering in place, the notion of “business as usual” is being refined. This week, Heather hosted Photographer/Director, Tim Tadder, and Executive Producer, Dahlia Weidmann, on Dear Art Producer. Tim regularly tests lighting, effects, and ideas before moving into a “real” shoot. Producing during COVID is no exception. Tim and Dahlia shot and produced five various projects over the last three weeks, to test safety protocols, and see how the new theories would play out in real-life situations.
As a commercial photographer, you must be well-versed in high-impact creative. Even more so as a sports photographer. Tim Tadder is an experienced advertising photographer with a niche for sports & fitness productions. He relies heavily on building epic storytelling through motion + still photography. The art of sports photography brings a complex set of skills that derives from many years of experience.
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Artists create imagery to express an idea; to make a statement. The work is made more beautiful when it is left open to interpretation, prompting discussion. Tim Tadder created a series titled “Barriers,” prior to COVID-19 and sheltering in place, giving us a prime example of the colloquialism, “beauty is in the eye of the beholder.” This collection is an apt representation of what Covid-19 & social distancing is requiring of each of us. What was the original intent of this project?
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The best photographers and directors, thrive when crisis presents. The uncertainty and disruptions create opportunity for amazing storytelling. Crisis is when our story telling talents are needed more than ever and it is also the time when the great ones become more relevant than ever. Advertising Photographers and commercial directors are some of the best storytellers, use this time to turn your skills towards the stories that will define our country’s.
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