The art industry can be a difficult market to break into. As art continues to rise in popularity and scarcity becomes more prevalent, more collectors and galleries alike are searching for new and upcoming artists on the rise.
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As a first-time art investor, it’s imperative to understand the current global art market landscape. With $64.1 billion in total sales during 2019 and a drop by 22% in 2020 (50.1 billion), the global art economy is slated to bounce back this year. On a global scale, art is comparable to wine; it increases in value as it ages.
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The world as we know it has changed forever. Through the pandemic, an emergence and ultimate rebirth of creativity have become imminent in the form of NFTs. This is a marketplace for art unlike any other, where inspired creators around the world auction individual pieces of their work for values few could have ever imagined.
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Avant Gallery, a contemporary art gallery based in Hudson Yards, New York & Miami, is currently featuring the ‘Nothing to See’ & ‘Black is a Color’ collections by Tim Tadder.
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Tim Tadder often creates bold and fearless work. His recent imagery for Manscaped’s Refined cologne presents a high-end, artful take on this men’s lifestyle product. Here is his blog post detailing the assignment.
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When primary colors are mixed at equal parts, black is ultimately the precipitating color. During the process, an imperial display of tones appears in the swirling to mirror powerful structure & emotion from the subjects. At a crucial time for the nation to unite, I hope this collection encourages empathy, unity & a non-binary view of race. Black is a color challenges one to see past profiling & foresee the beauty that is capable of elevating the human experience. Black is a color demands that we look past skin tone, & into beautiful, infinitely complex humans.
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Hyperice was looking to rebrand their company’s look & feel to put forth a high-level, premium, & upscale scientific based product that reflects the dedication to innovation & technology in the recovery space. It was the first shoot after they acquired the Normatec brand, so they needed to find a way to incorporate the new brand with their current innovation.
Advertising photography involves a complex set of processes for creatives & the crew behind the shoot. The pre-production for a high-level photoshoot or advertising campaign can be a daunting task if you’re not fully prepared. Here are some tips to get you motivated for your next photoshoot!
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Health care professionals across the nation have been facing the descent of the COVID-19 pandemic with unwavering vigilance & grace. While the president has moved on, encouraging millions to follow suit, there are still tens of thousands of heroic frontline health care workers putting it all on the line for others. The selfless sacrifices of these health care professionals are truly admirable & our team was grateful to be at the forefront to capture raw content & powerful perspectives.
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We recently produced a Nike Women's Sculpt Icon Clash fitness shoot implementing the highest COVID-19 safety protocols on set. This particular shoot was done on the first day we were allowed to be open, essentially at the start of phase three of re-opening in California.
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As we slowly move out of sheltering in place, the notion of “business as usual” is being refined. This week, Heather hosted Photographer/Director, Tim Tadder, and Executive Producer, Dahlia Weidmann, on Dear Art Producer. Tim regularly tests lighting, effects, and ideas before moving into a “real” shoot. Producing during COVID is no exception. Tim and Dahlia shot and produced five various projects over the last three weeks, to test safety protocols, and see how the new theories would play out in real-life situations.
As a commercial photographer, you must be well-versed in high-impact creative. Even more so as a sports photographer. Tim Tadder is an experienced advertising photographer with a niche for sports & fitness productions. He relies heavily on building epic storytelling through motion + still photography. The art of sports photography brings a complex set of skills that derives from many years of experience.
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Artists create imagery to express an idea; to make a statement. The work is made more beautiful when it is left open to interpretation, prompting discussion. Tim Tadder created a series titled “Barriers,” prior to COVID-19 and sheltering in place, giving us a prime example of the colloquialism, “beauty is in the eye of the beholder.” This collection is an apt representation of what Covid-19 & social distancing is requiring of each of us. What was the original intent of this project?
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The best photographers and directors, thrive when crisis presents. The uncertainty and disruptions create opportunity for amazing storytelling. Crisis is when our story telling talents are needed more than ever and it is also the time when the great ones become more relevant than ever. Advertising Photographers and commercial directors are some of the best storytellers, use this time to turn your skills towards the stories that will define our country’s.
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COVID-19 Film & Production Guidelines - There is a heated discussion on how the creative industry will emerge from this crisis. Through the uncertainty, our production team has developed our own studio guidelines & protocols mitigating the COVID-19 pandemic. We are entirely ready & prepared to take on this new normal. We have implemented necessary guidelines & best practices using state & federal protocols, as well as CDC standards for similar industries.
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Advertising and Commercial Photographer Creates Motion with Stills - Tim Tadder is a visual communicator of epic proportions. Not only is he a director producing motion work that elicits a response, but he is also a master at creating stills that look like they are in motion. As an advertising photographer, Tim builds the most creative stories for bold brands. Commercial photography & video production are two proven methods for delivering high-level success, & Tim executes on this every single time. Especially in this insane shoot for iFly.
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Advertising photographers, fine art photographers, & creative thinkers alike have come through to help assistants within the industry during the COVID-19 pandemic. Through the sale of their own limited edition prints, photographers have provided major financial support for their assistants during this uncertain time.
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Adidas & Ninja "Time In" Shoe Launch - The Adidas Original X Ninja collaboration launch is a story of first’s. This partnership is the first of a major brand and a gamer. It is also the first time that a gamer has had a shoe. Through our highly creative commercial advertising initiatives, our vision came to life. Some of the creative brains for this campaign included a cross-section of entertainment content agency, 3 AM, and an e-sports/gaming management firm, Loaded.
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The Astronauts Campaign - An image of an astronaut hotboxing isn’t something you see every day. Nor is it commonplace to see such a clear depiction of skydiving motion, captured in a still. How about putting the idea of buying a car in a different light? Tim Tadder is a fearless visual communicator, striving to elicit a response from whatever he creates, and Archive Magazine responded. One of Tim’s images is on the cover of Archive’s latest issue – an honor not given to many. How’s that for eliciting a response.
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How the Best Advertising Photographers find Inspiration - Whether or not Picasso once said "good artists copy; great artists steal” continues to be a very frequent topic of discussion in the world of creatives. However, the validity behind who uttered these words is quite irrelevant. What is of value and where creatives should redirect their focus, is to the true meaning behind this saying.
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