Boys Of Summer
Commissioned to shoot the very best in baseball for our partners of New Era Cap, this shoot included both stills and motion. I created these textured portraits as a homage to the era of classic baseball cards. The use of the texture blend on the image, was my attempt to create a vintage illustration as if these historic players were painted into an aging wall. Some of which will be hall of famers, some are new to the game and already have had major impact. I wanted these to feel as if they were on the wall, but at the same time coming off of it.
They feel historic and classic. I really like the dimension of these, and I love the way it came together as a set. We directed multiple television commercials during a very busy shoot with 11 top athletes. The first commercial aimed at opening day has already aired and is shown below. These are private moments with the players reflecting on goals for the upcoming season. We needed to use the brand tagline "this is the cap" so we created a spot around using that line as a payoff and connecting it to "this is the year", something athletes always say before the start of a new season.
“Every strike brings me closer to the next home run.
Babe Ruth”
“We picked the Red Sox because they lose. If you root for something that loses for 86 years, you’re a pretty good fan. You don’t have to win everything to be a fan of something.”
