In August of 2024 we had the pleasure of working with the talented creative team at VML Atlanta, to help Lenovo launched a global marketing campaign titled "YOU," developed to promote its new line of AI-powered PCs. The campaign emphasizes personalization, showcasing how Lenovo's AI technology adapts to individual user needs, effectively making each device uniquely tailored to its owner.

The creative strategy places the user at the center, illustrating how AI learns from and personalizes the device to help, protect, supercharge, and inspire them. Advertisements highlight both business and consumer users worldwide, featuring personalized headlines like "Introducing The Andre" and "Introducing The Aiko." The campaign encompasses video, social, and digital executions, aiming to break the mold of typical tech campaigns by focusing on the human aspect of AI.

Jared Kozel, Chief Creative Officer of VML Atlanta, stated, "Instead of setting out to launch a new Lenovo laptop, we launched a new YOU. We are breaking the mold of a typical tech campaign to show that the new line of Lenovo devices are people products. This campaign coincided with Lenovo's announcement of its latest additions to the Yoga and ThinkPad portfolios at Lenovo Innovation World 2024 in Berlin. These AI-enhanced products are designed to revolutionize user productivity and creativity, offering a seamless blend of performance and user-centric features.